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Showing posts from March, 2010

What Does Your Name Mean?

My dearest friends Khushru and Tanaz Medhora of Philadelphia, US, just gave birth to their second child. However, unlike their first child (baby Kaizeen), this time- atleast to the best of my knowledge- they took pains to shortlist not just the names of children but also their meanings. Another dear friend of mine gave birth to her first child (a boy) last Friday. Today morning, she sent me an SMS (and also to a few others I presumed since it wasn't a very personalized SMS) asking for a vote to select one of the three baby names she and her husband had shortlisted. This is a first; couples shortlisting names and asking their near and dear ones to help them vote. Her SMS was short, crisp and systematically crafted. Three baby names with their meanings. So that our job becomes easier.

I think this is a new trend. Young couple (today's generation) are seeking to find out the meaning of names they want to assign their babies. My cousin Erich & his wife Havovi in US did it a fe…

Doctor, Pilot and the Engineer

Creativity is one of Indian advertisement agencies' strong points but also leads to a lot of duplication at times. Take, for instance, our insurance policy commercials. Especially those that are aimed at kids. Almost everyone wants to be a doctor, engineer or a pilot. Nobody wants to become a sportsmen. Those few of our kids who want to become a sportsman, it's only cricket (main bada hoke sachin tendulkar banuga) and not any other sport. Ofcourse, it'll  be hilarious if, say, insurance kids suddenly say they want to be kho-kho players when they grow up so buy Min London Child Policy. But seriously, what is wrong with someone aiming to be a good kho-kho player? What about tennis? And why the hell no kid wants to grow up to become a journalist?

I am most surprised that insurance companies selling 'dreams' to kids do not think that journalism is a profession worth aspiring for. Even though you don't rake in the moolah the kind you do being a pilot or a doctor, bu…